Spotify’s popular “Wrapped” feature, which offers a personalized yearly summary of users' listening habits, has become a cultural phenomenon. Its success has inspired numerous companies to introduce similar year-in-review experiences, giving users a glimpse into their yearly activity and preferences. Here's a look at some notable examples:
Amazon Music
Amazon Music’s version, “2024 Delivered,” provides users with a breakdown of their top artists, songs, and podcasts. It also incorporates Alexa by delivering personalized messages from favorite artists. Previously, Amazon offered “My Year in Review,” a playlist featuring the year’s most-listened-to tracks, available under the “Playlists” or “Made For You” sections.
Apple Music
Launched in 2019, Apple Music’s Replay compiles detailed insights like top songs, artists, albums, and total listening time. This year, it introduced listening streaks and expanded Replay to the mobile app. Additionally, users can now track their habits on a monthly basis with the new monthly Replay feature.
Deezer
Deezer offers “My Deezer Year,” summarizing top tracks, genres, albums, and artists. Unique features include the option to be humorously “roasted” or “hyped-up” based on listening habits and a quiz to test how well friends and family know your music taste.
YouTube Music
The Recap feature on YouTube Music highlights top artists, songs, moods, and more, alongside metrics like total minutes listened and longest streaks. It’s accessible via the profile avatar on the app's top-right corner.
Beyond Music Platforms
Duolingo: The language learning app’s Year in Review showcases users' achievements, such as XP earned, longest streaks, and performance rankings compared to others.
Mastodon: The social platform introduces “Wrapstodon,” summarizing activity like posts made, new followers, top hashtags, and most boosted posts.
Netflix (via Kapwing): Though Netflix lacks its own wrap-up, Kapwing provides a tool that analyzes viewing habits, including top shows, total watch time, and significant binge sessions.
Reddit: Reddit Recap details user activity, including posts, upvotes, time spent, and top subreddits.
Tinder: Inspired by TikTok trends, Tinder’s Year in Swipe Vision Board lets users summarize their dating experiences and set relationship goals for the upcoming year.
TikTok Wrap Alternatives
While TikTok no longer offers a native recap, tools like one by Bennett Hollstein allow users to analyze their data by exporting it and generating insights such as total videos watched, watch time, and engagement personas.
As December progresses, additional platforms may join this trend. Past participants have included Goodreads, Hulu, PlayStation, Pandora, Aldi, and Strava, showcasing the widespread appeal of year-end summaries across industries.
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